Pros of single page websites:
When it comes to designing single page websites without any hesitation you have to optimize it for mobile phones.
Users will like the way it is designed:
Our primary intention is to satisfy users. The aesthetic feel and the experience that a single page website contains are what prompts users to stay on a single page website.
Need not be rich in text:
One page with a description for each of the product is sufficient.
What do designers like?
I would, of course, prefer single page websites as it provides me the freedom to utilize all my skills and apply it to one page rather than dividing it across different pages.
What about images?
When you are designing a single page website, you have the freedom to include any number of images as you wish.
Breaking all myths of scrolling above the fold:
Limit our design as people do not want to read what written below the fold.
Fluidity in design:
When it comes to designing multiple pages, as we have already discussed designers find nothing new to think out of the box.
Cons of a single page websites:
A lot of scrolling:
It is not necessary that all people would like to scroll through like others. If it takes a lot of time for scrolling, visitors will never want to stay on your website and within a blink of the eye, they leave the site.
Loading time is longer:
A single page website takes a long time to load. It is because of the size of these pages that they take longer to load than those websites that come with multiple pages.
you have just one page, the meta descriptions and title tags that you can use are limited.
Where is the engagement happening?
It is a one-page website, and so your Google Analytics report will not provide much idea of what section of your page’s content is attracting visitors.
Content sharing is difficult:
There is only one page with different sections of content. This makes it difficult for people to share content from each section differently.
Search Engine Optimization (SEO):
Though Google likes pages that have frequent visitors, when it comes to the SEO part, you have a very limited choice of keywords.
Is it good for blogs?
I will never recommend a single page website if your site runs on a blog. It is not an ideal choice for businesses that churn their income from blogs.