Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it’s simply quality control for websites. Having said that, if there was ever an industry that was little understood by outsiders it’s SEO.
SEO services help to ensure that a site is accessible to a search engine and improves the chances that the site will be found and ranked highly by the search engine. SEO service providers offer a wide range of services such as keyword and keyphrase optimization and research, technical website SEO audits, optimization of specific pages, robots.txt and sitemaps and additional tasks as deemed appropriate for the client’s website and business needs.
Often SEO service providers will bundle types of SEO tasks and services into bundled packages, ranging from one-time fees for smaller sites to monthly subscriptions for ongoing SEO efforts and support.
- Getting indexed
- Website SEO Audit
- On-Page SEO
- Preventing crawling
- SEO Content Development
- Increasing prominence
- Link Development
- Code Optimization
- White hat versus black hat techniques
- SEO is about making website better for digital audience.
- To make content available for search engines, boosting rankings by placing content to searchers for their easy finding of your business/IDEA/Product/Cause.
- Though social media and other sources of traffic may generate visits to company’s website, search engines are the most accepted and reliable navigation for all Internet users.
- Big search engines are always improving their algorithms to yield better results to users.